Students major in Marketing are equipped with the necessary abilities for planning, implementing, and evaluating the marketing activities of organizations, enterprises; advertising, creative and communication agencies to the goals with the highest efficiency. In these organizations, students could meet all requirements of different positions such as business/sales, marketing, brand or customer management, communication, content creation depending on their experiences, interests, or the demands of the companies.

The Marketing program at the University of Open Education in Ho Chi Minh City provides foundational knowledge in economics, management, along with in-depth knowledge and skills in marketing, meeting the evolving demands of the business environment and individual advancement goals. The training program is designed with an applied approach, focusing on the ability to quickly engage with the profession during the learning process and the potential for further development in higher positions after graduation.

Admission requirements

To enroll in a Bachelor’s Degree in Marketing, students must meet the admission requirements:

  • Holding a high school diploma or equivalent under the regulations of the Ministry of Education and Training of Vietnam
  • Completed a college education in the same field or graduated from a different major at the university (eligible for course exemptions)

Degree Credibility

The online Bachelor’s degree in Marketing is part of the national diploma system and is offered through online distance education, enabling progression to a Master’s degree.


Program Title


Total subjects

49 subjects

Total credits

125 credits

Type of Degree

Bachelor’s Degree

Program duration

At least 3.5 years

Associated with Career

The demand for marketing professionals in organizations and businesses is substantial, particularly in the current fast-paced business environment, driven by the rapid development of information and communication technology (ICT). In various organizational and business settings, there is a growing demand for individuals with expertise in marketing and communication. This need extends beyond traditional business and sales roles in manufacturing companies to encompass communication and content creation within advertising and media service firms.

The training program is designed into specific professional competency certificates, allowing learners to enter the profession early and progressively develop their skills. After just three initial semesters, learners possess sufficient knowledge and skills to start a career in administrative roles. After eight semesters (about 2.5 years), students will be able to become a professional marketing manager. In the last three semesters, students can acquire basic knowledge through general courses so that they can be granted a bachelor’s degree in marketing. For learners who have graduated from another university and are in a managerial position, general and supporting knowledge, as well as some other courses, may be exempted, helping to shorten the learning time.

Flexible ways of learning and foster student-centered learning

More than 90% of the training program content is distributed via the internet. Therefore, learners can access lecture videos, study materials, and complete assignments from anywhere, at any time, using a desktop computer, laptop, tablet, or smartphone connected to the internet. For lectures, learners can either watch the video directly or download it in the form of a PowerPoint presentation or written script for offline viewing.

Supportive lecturers and officers

Lecturers of the courses are in charge of each learner’s learning process. Also, students can exchange ideas with classmates or with their teachers via the university forum. Regarding technical problems, students can contact the univeristy’s consultancy center.

Reasonable tuition

The tuition fee averages 530,000 VND per credit and is paid on a semester basis according to the number of registered courses. Students receive complimentary study materials and enjoy free access to learning resources.

The online Bachelor’s program in Marketing covers a comprehensive curriculum equivalent to the regular university program, but it is designed with a vocational approach. Learners will complete professional competency certificates first to gain early access to the field. General knowledge is accumulated during or after, broadening awareness of the context to develop a comprehensive mindset.

The entire program consists of 43 subjects with 107 credits (excluding foreign language and informatics), implemented in 10 semesters with the usual learning speed. Students can learn slower or faster but have to ensure the required frame in the following order:

  • Study Skills (before starting the program)
  • Certificate of Basic Management
  • Certificate of Marketing Expert
  • Certificate of Marketing Manager
  • Certificate of Business Environment
  • Bachelor’s Degree in Marketing

This course provides all necessary skills that help learners understand their learning process thoroughly, use IT competently for online learning, and develop themselves and their careers.

  1. Study Skills
  • 1. Study Skills (2)

Ensure the professional competence of employees in administrative, office, production, supply, sales, and human resources management roles within an organization or business. At this level, employees are capable of successfully completing tasks with routine characteristics based on their understanding of job purposes and application of relevant knowledge and skills. They possess the capability to assist their leaders in composing reports pertaining to administrative, business, and production matters.

  • 2. Principles of Management (3)
  • 3. Principles of Marketing (3)
  • 4. Business Communication (3)
  • 5. Self Management (1)
  • 6. Business Statistics (3)
  • 7. Financial management (3)
  • 8. Human Resource Management
  • 9. Work-Life Balance (1)
  • 10. Sales Management (3)
  • 11. Operation Management (3)
  • 12. Quantitative Analysis in Management (3)
  • 13. Internship 2: Business Project 1 (1)

This certificate ensures the professional abilities of marketing experts in business/sales, promotion, brand, and communication departments. Students at this level can make a plan and deploy marketing activities such as researching market demand and customer behaviors, writing marketing plans, executing the campaigns of promotion, PR, e-commerce, digital marketing, etc. They also acquire basic knowledge about services marketing and supply chain management.

  • 14. Marketing Management (3)
  • 15. Integrated Marketing Communication (3)
  • 16. E-Commerce (3)
  • 17. Life Value 1 (1)
  • 18. Supply Chain Management (3)
  • 19. Public Relations (3)
  • 20. Digital marketing (3)
  • 21. Life Value 2 (1)
  • 22. Customer Behaviour (3)
  • 23. Marketing Research (3)
  • 24. Services Marketing (3)
  • 25. Internship 2: Business Project 2 (1)

This certificate ensures the professional abilities of marketing managers in the international business environment of organizations/enterprises. Marketers in this position have a holistic perspective on the entire enterprise, strategic levels, global markets, and sustainable development in relationships with the organization’s stakeholders. They can also innovate products, services, and contribute to brand development for the organization.

  • 26. Strategic Management (3)
  • 27. New Product Development (3)
  • 28. Brand Management (3)
  • 29. Career management (3)
  • 30. Internship 1: Corporate Culture (3)
  • 31. Marketing Strategy (3)
  • 32. International Marketing (3)
  • 33. Corporate Social Responsibility (3)
  • 34. Internship 2: Business Project 3 (2)

Provides knowledge of the economic, social, and legal environment affecting enterprise activities. Upon completion, learners will have the ability to:

• Identify and analyze the impact of these factors on enterprise activities

•Draw principles to adjust decisions and behaviors in response to environmental changes in a managerial position

  • 35. Microeconomics 1 (3)
  • 36. Macroeconomics 1 (3)
  • 37. Introduction to Laws (3)
  • 38. Human and The Environment (3)

After having received all the certificates mentioned above, students will have to study other required courses to grant a Bachelor’s degree in Marketing. The prerequisite courses are compulsory general subjects in the bachelor’s program. Learners may submit certificates for informatics and foreign languages.

  • 39. Philosophy of Marxism and Leninism (3)
  • 40. Political Economics of Marxism and Leninism (2)
  • 41. Scientific Socialism (2)
  • 42. Ho Chi Minh’s Ideology (2)
  • 43. History of the Communist Party of Vietnam (2)
  • 44 – 49. Foreign Languages and Informatics Courses

Admission requirements

In order to be awarded a Bachelor’s Degree in Marketing, learners must meet the entry requirements as follows:

+ Graduated from high school or equivalent according to the regulations of the Ministry of Education and Training

+ Graduated from a college of Marketing or graduated from a different university if you want to have some subjects exempted.

Information technology requirements

More than 90% of learning content is delivered to students by lecturers via devices with an Internet connection. Learners need to make sure some minimum conditions, including:

* Desktop/Laptop.

* Students can acquire a majority of learning content on mobile devices, but doing some homework may require using a desktop or laptop.